School assignment at Medieinstitutet, Stockholm, 2014

Flygresor.se is a service to find airfare online. Our task was to redesign their web platform based on the mobile interface. We were to choose colors, fonts and more that we wanted to use and motivate our choices.

When I made this moodboard I had recently discovered the blend tool in Illustrator, which perhaps shows! I thought a lot of people on the move and the feelings of freedom that flying often brings. The blue-green and light yellow colors comes from sky and sunlight.

 

I chose a font that would primarily be clear and clean.